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Analyzing Behavior of Book Buyers Part 1 – Finding Your Book
Gretta Mae Stephen: I’m no marketing guru, but I think the first step in selling your product is to understand your customer. An author needs to know how people find his book and how those people...
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Analyzing the Behavior of Book Buyers Pt 2 – Reading Your Description
Gretta Mae Stephen: The first thing the book buyer is going to do on your book page is look at the description. If they like it, they’ll continue on in their research process. If not, it’s on to the...
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Analyzing the Behavior of Book Buyers Part 3 – Reviews
Gretta Mae Stephen:Next comes the dreaded reading of the reviews. Some browsers will read a bunch of comments; other only a few. You can be sure, though, that they’ll all look at the top rated one for...
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Analyzing the Behavior of Book Buyers Pt 5 – Price
Originally posted on Brian W. Foster: See Parts 1, 2, 3, and 4 of this series. If a browser reads your sample and likes it, he’s going to buy it, right? Nope. You still have one big hurdle to clear...
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Nook Sales Are Falling and That’s not a Good Thing
Originally posted on Brian W. Foster: Check out this article: Amazon is Gutting Barnes and Noble. And this one: Barnes & Noble sells fewer Nooks, retail revenue falls. If you don’t feel like...
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How to Become a Successful Author
Originally posted on Brian W. Foster: This post is the final part of my Analyzing the Behavior of Book Buyers Series. See Parts 1, 2, 3, 4, and 5. There’s a lot of bad news if you’re trying to...
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